University Support Services/St. George's University
May 13, 2019
Great River, New York
Higher Education Institution
University Support Services LLC (USS) is the North American correspondent for St. George's University (SGU), a leading center of international medical education, drawing students and faculty from 140 countries to the island of Grenada, in the West Indies. SGU has helped change lives through its more than 20,000 alumni, which include physicians, veterinarians, scientists, and public health and business professionals across the world.
The Director, Marketing within the Office of Marketing, Recruitment and Enrollment Operations (MREO) is a key driver in recruiting students to SGU through strategic media utilization, digital execution, and creative content. The Director manages a team of media, creative, and web experts in the creation and execution of high-impact, integrated digital and creative campaigns aimed at a range of university audiences, ensuring that all content captivates each. The Director develops and executes a strategic media, digital, and creative plan ensuring that all online, offline, and internal marketing and promotional material follows the University brand standards and works to increase brand awareness across target markets around the world. The Director will develop and execute strategies to improve conversion across the applicant life cycle, from inquiry generation through enrollment. The Director is responsible for management of outside agencies, and in conjunction with in internal resources, developing, executing, and maintaining a comprehensive web and visual design strategy used to increase the visibility and profile of the University. The Director, Marketing directly manages the Manager, Marketing; Manager, Web and Mobile; and the Creative Director. The Director, Marketing works in close collaboration with the Director, Communications, and reports into the Vice President, Marketing and Communications.
Oversee the media, digital, and creative brand representation of St. George’s University across all platforms. Ensure all creative materials are aligned with the overall visual identify and strategic goals of the University.
Develop and maintain SGU brand identity and work to maintain and promote throughout all internal and external marketing efforts.
Provide a creative approach to the overall website user experiences by understanding user needs, identifying market opportunities, defining the vision and leading the team to deliver world-class digital experiences.
Inspire and connect with various audiences through best-in-class digital strategies.
Drive a creative process, managing a creative team and agencies responsible for telling SGU’s story in unique and impactful ways.
Facilitate and manage the creative representation of content for recruitment, admissions and communications designed to reach targeted audiences.
Oversee the digital and creative management for multiple prospect and student facing websites.
Align digital, email and print marketing with SGU’s brand and content strategy.
Liaison with other marketing partners and developers to ensure that formatting is optimized towards students and parents/influencers.
Develop, implement and manage comprehensive digital strategies targeted toward prospective students and parents in support of recruitment and admissions communications.
Develop a data-driven strategy, using data to analyze, track and forecast content. Perform analysis to adjust approach as necessary around multiple digital acquisition channels, including organic and paid search, paid advertising, email marketing and optimized websites.
Oversee search engine optimization (SEO) strategy and execution to improve search results for sites and programs.
Advise on and deliver solutions, trends and data analysis for web traffic and digital marketing efficacy.
Help develop institutional brand guidelines and best practices for digital and creative strategy.
Perform other duties as assigned.
Essential Knowledge, Skills & Abilities
Dynamic individual who on a daily basis demonstrates passion, heart, positivity, and teamwork.
Well-spoken and articulate; strong interpersonal skills with ability to communicate well both written and verbally.
Passion for implementing carefully planned web content.
Understanding and knowledge to maintain brand consistency.
Ability to develop, improve and implement best practices.
Foster extensive collaborative relationships with stakeholders throughout the marketing and communications teams.
Creative-mindset with attention to detail.
Able to effectively and proactively build relationships with peers, University staff, and administration.
Able to work well under pressure and in a fast paced, dynamic environment.
Significant organizational skills with ability to set priorities, identify and solve problems, and be responsive to customer care.
Working knowledge of HTML
5+ years of experience in digital marketing, managing a creative team, preferably for higher education, in an agency or in-house setting.
Bachelor’s degree in marketing, communications or advertising preferred.
Work Environment/Physical Demands
This job is performed in a positive, creative and collaborative environment.
Hours and Travel
A typical work week is 37.5 hours. Flexible hours required to implement initiatives and execute deliverables.
This position may require travel to implement strategic initiatives as appropriate.
About University Support Services/St. George's University
About University Support Services: University Support Services LLC is a Delaware limited liability company located in New York providing services under contract to St. George’s University Limited, a Grenada corporation and the owner and operator of St. George’s University, which includes the St. George’s University School of Medicine and the St. George’s University School of Veterinary Medicine.
About St. George’s University: St. George’s University is a top center of international education, drawing students and faculty from 140 countries to the Caribbean island of Grenada, in the West Indies. With more than 17,000 graduates across the world, the University offers medical and veterinary medical degrees, as well as undergraduate and graduate degrees.
The Marketing Career Network (MCN) is an online recruitment resource that aligns employers with professional marketing membership organizations. It brings together audiences from in every marketing discipline and connects them through a single job board network – it is the place marketers go...